We are being manipulated everyday. Everything from advertisements to television and movies to products and even food have been altered to create an enhanced reality. These vast amounts of images and objects are causing confusion of what is real and leading Americans to believe in a reality that does not exist. Additionally, companies have learned that distorting the truth and enhancing reality sells products so they are constantly manipulating consumers for their own financial gain.

Fake is an awareness campaign that was created to expose the manipulations of reality in our society. The campaign uses guerilla advertising and branding that is placed over existing products and advertisements to expose how they distort the truth for their own financial gain.